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AI is moving deeper into shopping and commerce this week—from virtual try-ons to voice-powered carts. Here's what's live now and what it means for how you'll buy (and sell) online.

MyAIGuide Weekly · Issue 4 · Sep 28–Oct 4, 2026

  1. 1
    OpenAI Expands Into E-Commerce With ChatGPT Virtual Try-On Feature

    OpenAI's ChatGPT now does virtual try-ons: if you sell online, a major competitor just entered your space; if you buy, you have a new discovery channel.

    AI in Retail & E-commerce

  2. 2
    Amazon Ads Introduces Branded Conversations to Bring Product Expertise Into AI Shopping

    Amazon Brands can now use AI to answer customer questions through Alexa: think of it as automated expertise on the shelf, running 24/7.

    Products & Tools

  3. 3
    Google’s new Guided Vision feature can help you read the fine print

    Google's Gemini can now describe what your camera sees aloud in real time: useful if you need help reading product labels or fine print.

    The Verge AI

  4. 4
    Glance Integrates AI Shopping Experience With Siri

    Glance + Siri shopping means buying by voice is now mainstream on iPhones: a reminder that commerce is migrating from taps to spoken requests.

    AI in Retail & E-commerce

  5. 5
    Sam Altman says OpenAI won’t go public until its models are safe

    OpenAI won't go public until it can prove its models are safe: no timeline given, so don't expect IPO news anytime soon.

    The Verge AI